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About Us

Our Mission:

Since 2005, Calico has been the Southcoast's go-to source for stand-out women's fashion. With a fun, friendly vibe, new arrivals each week, and cool brands like BB Dakota, MINK PINK, Free People and more, Calico strives to provide great fashion and an awesome experience for our customers, both in-store and online!

Store History:

Calico opened in 2005 in the resurgent downtown of New Bedford, Massachusetts. This super-cool and tight-knit business community is now home to some of the best locally-owned restaurants, galleries, and shops around! Located on the coast of Massachusetts, New Bedford is less than an hour from Boston and Cape Cod and we love our little coastal city!

The Website:

We relaunched in the fall of 2014 with a new mobile-responsive design, easier navigation, and more of the clothing and accessories our customers love! We style and shoot all of our product photography in-house at Calico HQ in New Bedford, and we update the site with new arrivals every week! The best part is you can shop local, even online!


Meet Our Team:


Elissa's love of buying started back in high school, when she discovered her first vintage gem at a local Salvation Army! Nowadays, you can find Elissa sourcing all the coolest brands for Calico, styling shoots, and being a #girlboss!

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Store Manager/Stylist

Store manager and lead stylist, Jeffrey Morin, is obsessed with french press coffee, visual merchandising and long walks on the beach. When he's not holdin' it down at Calico, you can find him perfecting his latest #ootd over on Instagram.

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Ecommerce Manager

Rachel is a fashion-junkie and former Delia's model (no, seriously) who has never met a pizza she didn't like! When she's not receiving all the new Calico merch or updating, you can find her curled up with a good book!

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Social Media Coordinator

Lizzy is a Texan gal stuck in Rhode Island with a penchant for all things pink and a knack for social media! Lizzy does everything from producing and curating content for Calico's Instagram to hooking us up with the coolest bloggers and influencers around!

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